Health Communication

Addressing health inequities and improving the health of underserved populations have always been at the forefront of Yonaira’s work. Her research explores the role of social media as a health communication tool that educates and empowers Latinx audiences. Rivera focuses on effective, theory-driven health communication to understand how engagement with health (mis)information on social media can impact health decisions, as well as how social media can be used to communicate with and mobilize communities before, during and after disasters.